Evan Goncalo

PRODUCT DESIGNER

Hey there! I'm Evan.

I'm an experienced problem solver and designer that balances the needs of the business with the needs of the user. I've spent the last 7+ years crafting experiences driven by data, research, and collaboration.

I've built and lead teams of designers and developed the processes and systems they've used. In the 8 years prior, I've cultivated a diverse skillset working at tech companies in roles that include QA, Marketing, Game Design, Software Development, and Graphic Design.

I'm a life long New Englander, born and raised in Massachusetts. I currently live in Fall River, MA. My wife, Sabrina, and I have built a wonderful family with our children, Raegan and Chase.

Family-Photo

I've designed digital products for some great companies, including:

Logo_Saks-OFF-5TH
Logo_Howl
Logo_Everquote
Logo_Covetrus
Logo_SmartPak
Logo_Baretree-Media

My Latest Roles

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SAKS OFF 5TH

Senior Product Designer

(November 2021 – Present)

Senior designer on core eCommerce, customer-facing projects. Conduct user research, design features, and validate concepts. Lead hiring initiatives for new design team members.

KEY PROJECTS

Website Rebrand, Resale Marketplace, Personalization Projects, Design Sprints, Saved Search, Shop the Look, Internal Search, Loyalty Dashboard

howl

HOWL / Narrativ

Lead Product Designer

(January 2022 – December 2022)

Contract designer that leads design on eCommerce platform for brands. Responsible for design system updates and design of all platform projects.

KEY PROJECTS

IO Flights, Targeting, Subscriptions, Product Exclusions, Lists, Referrals, Rate Tiers, Rules, Flat Fees, Preferred Partners, Campaign Center, Campaign Setup

everquoteyoutube

EVERQUOTE

Senior Product Designer

(June 2021 – November 2021)

Lead design on advisor tools for Eversurance, the new direct-to-consumer initiative. Conduct user research with insurance advisors, scope product features, design mock-ups and prototypes, and collaborate with developers.

KEY PROJECTS

OMNI Sales CRM, OMNI Notes, OMNI Commerce Engine, OMNI Agency Manager

covetrus

COVETRUS

Lead Product Designer

(June 2020 – June 2021)

Integrated design processes post merger. Rolled out an eCommerce design system for all web products. Researched & designed a new supplement order experience. Created a mobile-first responsive home page design.

KEY PROJECTS

Design System, Homepage Redesign, Product Class, Supplement Order Control

smartpaklogo

SmartPak

Senior Product Designer

(March 2015 – June 2020)

Digital design leader for the leading equestrian retailer. Provide vision for new product features and enhancements. Speak to design deliverables with executive leadership. Responsible for full design journey through developer hand-off. Have hired/mentored/managed 6 different direct reports.

KEY PROJECTS

Shipping Management, Billing Enhancements, CMS Rollout, Website Navigation, Supplement Wizard, Mobile Product Compare, Category Heroes, Visual Facets, AutoShip Manager, SmartPaks Manager, Design Workflow, Email Process